A link to this article came across my newsfeed on facebook
and it became a trending topic for all of my friends to comment and discuss. “Would
you expect these results to appear when you Google women?” is the title of this
article. It asks you to type in “women shouldn’t” or “women can’t” and see the
results that appear on auto-complete suggestions. It is pretty shocking to see
the gender bias toward women, as I see the results that appear. When I type in
Women shouldn’t, these three topics show up on auto-complete; Women shouldn’t
work, Women shouldn’t run, and Women shouldn’t wear pants. I also typed in Women Can’t in Google search,
and these four shocking topics appeared; Women can’t have it all, Women can’t
drive, Women can’t vote, and Women can’t live with them. Google offers these
suggestions based on the popularity search that many people type.
I just feel it is very discriminating against women because
it does show we are still stuck in these stereotypical roles that will never
change. Women can’t drive and can’t vote
is a perfect example of gender discrimination.
Where is the respect we deserve?
Two ad agencies known as Ogiilvy and Mather Dubai made a
powerful ad shown in the article, which had been recognized by Adweek. It
presents a headshot of cultured women with their mouths covered as a search
engine. Several gender bias topics
toward women appear, as it would show up in a search engine on Google.
I believe the ads are extremely powerful because they
display a powerful message. Below the ad, they display a message of all of the
things women should have the right to do and shouldn’t be perceived in a
certain way. For instance, “Women shouldn’t suffer from discrimination anymore”
and “Women should have the right to make their own decisions.” This is a great
step to send out a message for people to become aware of these gender bias
topics because Google is a search engine that many people use every day. It’s
almost as if we are taking a step back from all of the discrimination, when we
should be taking a step forward and respect women, as we have come a long way.
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