Apparently violence against women is a common trending theme in
fashion photography. Sold in department stores this November, Nars Cosmetics is
using an image above in their gift box collection that is completely degrading to
women. The image includes a naked woman, who has her face down in the grass. It is a little disturbing to see because her
face looks a little damaged. It’s ironic to be using such violence in an image
when you’re trying to promote beauty in a cosmetic line.
The violent image was inspired from a well known photography
named Guy Bourdin. He is actually famous for his disturbing images of abused
women. According to Temptalia.com, Nars
founder, Francois Nars, found Bourdin’s work in French Vogue and immediately
became inspired.
It’s upsetting to see how women are being used in the
fashion industry. How can a company or clothing line be high fashion because
they display disturbing images of abused or dead women? Yet, many women support
this industry by purchasing these products. I am a little sensitive to see so many
companies glamorizing violence. It shows that women are perceived as an object
to use in images to promote clothes, cosmetics, shoes and other products. The
concept is pretty much trying to sell people the products used on dead or
abused women. It is completely unethical as it portrays women as sex objects
and displays the wrong message to young girls who are exposed. It only makes me think how many young girls
are exposed to such disturbing images and the impact it could have on them at
such a young age.
Do we really need to
glamorize violence in this society, to sell a simple product used by women
every day? Or can we change the way women can be perceived and promote beauty
that doesn't draw the attention of violence?
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