Wednesday, October 23, 2013

Glamorize Violence

          Apparently violence against women is a common trending theme in fashion photography. Sold in department stores this November, Nars Cosmetics is using an image above in their gift box collection that is completely degrading to women. The image includes a naked woman, who has her face down in the grass.  It is a little disturbing to see because her face looks a little damaged. It’s ironic to be using such violence in an image when you’re trying to promote beauty in a cosmetic line.

          The violent image was inspired from a well known photography named Guy Bourdin. He is actually famous for his disturbing images of abused women.  According to Temptalia.com, Nars founder, Francois Nars, found Bourdin’s work in French Vogue and immediately became inspired.

           It’s upsetting to see how women are being used in the fashion industry. How can a company or clothing line be high fashion because they display disturbing images of abused or dead women? Yet, many women support this industry by purchasing these products.  I am a little sensitive to see so many companies glamorizing violence. It shows that women are perceived as an object to use in images to promote clothes, cosmetics, shoes and other products. The concept is pretty much trying to sell people the products used on dead or abused women. It is completely unethical as it portrays women as sex objects and displays the wrong message to young girls who are exposed.  It only makes me think how many young girls are exposed to such disturbing images and the impact it could have on them at such a young age.  

          Do we really need to glamorize violence in this society, to sell a simple product used by women every day? Or can we change the way women can be perceived and promote beauty that doesn't draw the attention of violence?

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