Women are constantly underrepresented in Science, technology, engineering, and mathematics occupation than men. According to the 2013 census bureau report, growth in women's share of science, technology, engineering and mathematics occupations has slowed since the 1990s.
In this Upworthy
article, it was said that fewer than 3 in 10 graduating in science, technology,
engineering, and mathematics are women. And barely 1 in 10 actual engineers are
women.
This great
article from Upworthy highlighted an ad targeting to girls. We see the
stereotype of girls all the time in ads, especially in toy commercials. We can all recognize that any object that is
coated with the color pink is automatically a girls toy, while blue is for
boys. It’s the way society has determine the color of gender. But, what if there was a toy that utilizes
skills from the mind of a young girl, instead, of playing with Barbie in her
dream house and having handsome ken to save the day. We see it all the time
with Legos and Knex for boys. Yet, we haven’t seen a company that made
something similar targeting young girls to invent and build.
Below, I put the 2 minute video for everyone
to watch. It encourages young girls to use their creative minds and brings out
an unforgettable message to everyone. GoldieBlox is a toy company to inspire
young girls to become young inventors and engineer their own playground or
another set of pretty much anything.
Meet Debbie, the CEO of the toy company, GoldieBlox.
Hear her story below if you want to know more about how she came up with this amazing idea.
Hear her story below if you want to know more about how she came up with this amazing idea.
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